If You Build It, They Will Come: Building Websites for Local Nonprofits with 48in48

Nonprofits have a lot on their plate: the mission of the organization, the people they serve, raising enough funds to keep their programming going. The list goes on and on.

While they are busy doing good work, sometimes their online presence takes a hit. There’s not always enough manpower or revenue to design and maintain a quality website.

But with everything going digital, their website should be at the top of their priority list. It helps people connect with the organization, and acts as the face of the nonprofit for new and veteran supporters.

For those organizations who need a little extra help in the web department, there’s 48in48. Serving nonprofits in Atlanta, Boston, the Twin Cities, and New York, the group select worthy, small to mid-sized nonprofits, and helps them build a site that works for their needs.

48in48 mobilizes local digital professionals to lend their expertise and provide assistance with the nonprofit’s marketing and technology needs. Over an eight week period, they work with the nonprofit to go through branding, content, and maintenance for their website.

48in48 was founded by marketing professionals who saw a need for others in their industry to have an outlet to use their skills for good. They saw an opportunity to pair this with the needs of small nonprofits who might lack the resources and ability to keep a site up and running.

“Online presence is increasingly important,” said Carol Williams, 48in48 Executive Director. “A website is really the base of good online marketing. But it’s intricate and expensive, so many nonprofits push it aside due to funding or time to manage it.”

48in48 prefers to work with smaller nonprofit, who tend to be the ones who struggle the most with their online presence. After the eight week period, the program culminates with a 48-hour hackathon-style event in which 48 new nonprofit websites are built. 48in48. Get it?

48in48 held their first event in Atlanta in 2015, where they provided $1,200,000 of value in services to the nonprofits involved. They’ve since expanded into four US cities and are in the midst of planning international events, too.

The volunteers for the websites are content managers, graphic designers, and frontend developers, and typically come from area digital agencies. A lot of the teams that build the 48 websites come as a company group, providing great teambuilding and PR for participating organizations.

Each city’s 48in48 works with the local United Way to identify are nonprofits that would be good candidates for the program. The organization has transitioned from an application to an invitation system from United Way. The United Way checks the submitted organizations and look at their current websites to make sure the event would have capacity.

Nonprofits and interested volunteers can learn more about being considered at www.48in48.org.

Brightening up Hamilton Mill

If you have visited the Hamilton Mill store within the last three years, you may have seen Chandell Wiley arranging the merchandise, sorting through donations in production, or sharing a laugh with customers on the store floor. Wiley, who is originally from Florida, moved to Georgia three and a half years ago. With three children to support, finding a job held the highest priority during her transition.

“Goodwill was the first job I applied to once I moved here and I’ve been here ever since,” she says. Wiley’s hard work and motivation don’t go unnoticed. As a previous winner of the store’s employee of the month award and a top prospect for team lead, she hopes to continue growing and moving up within the organization. “I am in the process of becoming a team lead now, but want to continue to progress in the company and maybe one day hold an assistant manager position,” she says.

Wiley’s outgoing personality mixed with the determination to achieve her goals contributes to her success in any position within the store. “I pretty much work in every position,” she says. “I’ll step in where ever I’m needed.” Adapt­ability and great service make Wiley one of store customers’ favorite employees. “I really enjoy having conversations with the customers. I get to meet people from all over. Some of our regular shoppers come in and look forward to seeing me. That’s one of my favorite things about working here,” Wiley explains.

In addition to working full-time at the Hamilton Mill store, Wiley is also a full-time mother. Wiley says, “I enjoy being a parent and teaching them.” Whether she’s cooking dinner for her children every night, spending time with them at Chuck E. Cheese’s or taking them to the movies, Wiley’s children are her biggest source of motivation. “Making a way for my kids to be better than I am and leading them by example is what motivates me,” she says.Soccer in the Streets (19)

For the more distant future, Wiley looks to pursue a career as a dental assistant. “I have always wanted to work in the medical field,” she says. While working at Goodwill, Wiley has been able to go to school, allowing her to get one step closer to achieving her dream.

As a stepping stone to her successes, Wiley’s career at Goodwill has been a learning experience. “Communication is always the key,” she says. “Seeing all kinds of different people and never knowing what kind of day they’re having, but still having a conversation with them is something I’ve learned through Goodwill,” Wiley adds.

While her personal and career successes are continuing to grow, her outgoing disposition will continue to shine a light to those around her.

New Hope and Progress in East Lake

The East Lake neighborhood that people know today is not one and the same of 25 years ago. Formerly overrun with blight and crime, the community has seen a resurgence and revitalization, offering a safe place for families to live and grow.

Much of this transformation is thanks to The East Lake Foundation, a community nonprofit whose mission is to redevelop the area through mixed-income housing, cradle-to-college education, and community wellness. Started in 1995, the Foundation provides opportunities for residents to get the resources and support services they need.

The Villages of East Lake, the Foundation’s mixed-income housing, provides a safe and stable living environment for the neighborhood’s residents. Residents receive the support they need without the stigma, and subsidized housing is situated right alongside tenant-rent housing.

Their education pillar stands strong with the Drew Charter School, the city’s first public-charter school, started in 2000. Once a public elementary ranking at the bottom of the 69 elementary schools in Atlanta, it’s now a K-12 site that seeks to have 100% of its seniors graduate every year.  Offering additional educational opportunities for children as young as six-weeks old, The East Lake Foundation partners with East Lake Sheltering Arms and the Early Learning Academy at the East Lake YMCA, giving students a chance to learn and be ready before they even enter Kindergarten at Drew Charter School.

“We’ve really disrupted the cradle to prison pipeline and replaced it with a cradle to college pipeline,” East Lake Foundation President Daniel Shoy said.

In the old school, less than ten percent of students in the 5th grade were able to meet or exceed state standards. Today, nearly 100% meet or exceed these assessments. The students at Drew have also been measured against their peers at other public schools, and rank above the 50th percentile in nationally recognized standards. Students living in the Villages of East Lake receive first priority for preference. Additional spaces are given to those in the greater East Lake and Kirkwood areas.

The Foundation’s goal is for 100 percent of its 82 graduating seniors to be accepted to at least one college. “We want to eliminate the barrier of access,” Shoy said. “In the old East Lake, you were more likely to be the victim of violent crime or the victim of a felony, than you were to graduate high school.”

In addition to the Foundation’s housing and education work, small businesses are also supported through the Start ME (micro entrepreneurship) initiative.  The Foundation offers an accelerator program and connects small businesses with mentors, business plan coaching, and even help them increase their credit score.

The Foundation has seen great success from its holistic community work. When still in its time of turmoil, the East Lake community’s crime rate was 18 times the national average, but there has been a 90% decrease in violent crimes, and the crime rate for the neighborhood is 23 percent below the city’s average.

More information on the East Lake Foundation can be found online at www.eastlakefoundation.org.

Do you want to hear the full episode of The Good Works Show? Click here.

Building the Next Generation From the Ground Up

Author and entrepreneur Jim Rohn once said that “whatever good things we build end up building us.” The Atlanta Center for Creative Inquiry is building a new cohort of creatives, bringing the world of architecture and design to the students of Atlanta.

Expert architect Oscar Harris started the organization in 2004, in hopes of giving high school students the opportunity to explore their own creativity and to showcase the profession to a diverse group of young people. With a mission to mentor, educate, and develop their abilities and provide a greater diversity in the architectural, engineering, and construction industries, ACCI seeks to bolster the fields with the next generation of professionals.

With staggeringly low numbers of minorities and women in the architecture field, Harris and ACCI bring architecture and design within reach of their students, expanding the opportunities for students who might not have considered the profession. Currently, just 1.5 percent of all registered architects are African American, six percent are Asian, and just 22 percent are women.

While they are still in high school, ACCI works with these students to expose them to jobs in the field. Partnering with local colleges and universities, ACCI also works with inner-city students to give them the chance to experience a summer on-campus experience. And, to further boost the pipeline of the profession, ACCI connects their students with area professionals to give them a one-on-one mentorship experience from someone already in the field.

Students who participate in the ACCI program learn from Atlanta’s best, attending lectures, touring construction sites, and visiting architectural firms. They focus on a wide-range of architectural styles and learning, including sustainable design and commercial building.

And, each summer, ACCI presents a week-long academy for 9-12th graders, held at Georgia Tech. While learning from professional instructors, they also get the chance to get hands-on—literally. Students in the program are required to come up with a design concept, and sketch it by hand. From there, they build a 3D model and present their work to their ACCI peers.

“At the end of the week, you’ll be able to stand up in front of everybody and give a presentation on your idea,” Harris said. “When a child comes out of the program, they feel empowered. For the first time, they have been able to develop an idea. They have rendered that idea, and they have presented that idea.”

“The main thing is to get these students excited about themselves and excited about creativity,” Harris added. “We want to get them to see that there is a future for them and a career in architecture, engineering and construction.”

ACCI has worked with hundreds of students in the Atlanta area, seeing many go on to prestigious architecture and design programs in their post-secondary education. More information and applications for this summer’s academy can be found online at www.acci.org. Listen to the full episode of The Good Works Show, here.

Meet Jackie: The Go-To Gal

Jackie Proctor is a natural born leader who has a curiosity for change and an eagerness to grow. That motivation and leadership hasn’t slowed down since the day she walked into the Oakwood Store two years ago looking for a job. Since joining the team as a store associate, Proctor has been the go-to person for customers and her co-workers. “Everyone comes to me with questions and I really enjoy helping people,” she says.

Untitled design

Her willingness to help others and dedication to working hard sparked her interest in becoming a team lead. “I really love it here, it’s one of the best jobs I’ve ever had. I especially like the people I work with and the customers I get to meet,” she says. Taking on more responsibility, putting her best self forward, providing excellent customer service and helping her co-workers are just a few ways Proctor exemplifies what it means to be a leader.

From store associate to team lead to hopes of one day earning an assistant store manager position, Proctor is determined to continue advancing her career, as well as her individual goals. Through her experiences, Proctor credits the development of her leadership and customer service skills to Goodwill.

Leadership Tip: The Importance of Showing Up

Show up

Woody Allen once said, “80-percent of life is showing up.” This week’s guest on The Good Works Show, Michael Lucas, Deputy Director of the Atlanta Volunteer Lawyer Foundation, seems to agree.

“I think leadership is all about the power and the value of showing up,” he said. “Whether it’s as a leader and showing up for your staff, or it’s for an organization that wants to do community change, there is incredible value in just showing up, and being present in solidarity with the community or client base you are trying to serve. Both the leader and the organization will reap the benefits of that.”

To hear more from Lucas, listen to the episode podcast.

Leadership Tip from Elisa Buckner, Summerhill Community Ministries

never give upLeading an organization (or department, or project at work) can be hard, tiring work. But, according to Elisa Buckner, Board Member of Atlanta’s Summerhill Community Ministries, it’s important to stay strong and focused, and get through the task at hand, no matter what.

“Never give up,” she said. “There are definitely times when the funding might not be there, or challenges might come up and you feel overwhelmed, but don’t give up. When you are working with people and you are working with real, live beings, you want to keep encouraging, keep teaching, and keep giving positive alternatives to what may be a very dark situation that they are in.”

As a leader, how can you inspire others (and yourself) to keep going with the work gets tough?

  1. Break it down. Sometimes work can be overwhelming. Take the project or work one step at a time, setting smaller, achievable goals and benchmarks. Focus on the smaller pieces that will eventually make up the whole puzzle.
  2. Stop to smell the roses. Or, to take a walk. Or, to have dinner with a friend. Encourage staff to take time for themselves. If the work is hard and stressful, they will need some moments to recharge and refresh, and come back ready to try again.
  3. Celebrate small wins. Motivate the team by recognizing accomplishments along the way.
  4. Show them the bigger picture. The project at hand may cause some long hours and sleepless nights, but it’s all part of the larger mission. Accomplishing the task will set the organization up for success.

Leadership Tip from The Good Works Show

Howard Lubert, Managing Director of the Rowan Innovation Venture Fund, joined The Good Works Show to talk about Rowan’s investment initiatives, but also left listeners with a leadership tip.

jockey

“Smart investors invest in jockeys, not horses,” he said. “We are looking for leaders who generate the kind of strength and charisma and trust that make us want to write checks. It’s not about the cure for cancer, and it’s not about the key fob that finds your keys. It’s about the guy who can gather the troops and make things happen and generate that loyalty and trust.”

But how does an effective leader build loyalty and trust? Here are a few tips to get you started.

Encourage open communication. Allow your staff and team to speak freely about their work and their ideas. Let them know their opinions are valid and valued.

Collaboration is key. Each part of the team plays a key role in the work. Remind them that working together is critical to success. This will help form bonds and connections within the organization.

Invest in your employees. Let your team know their professional development is a top priority. The organization is only as strong as each individual member, so ensuring each employee both maintains their skills and grows in their position.

Don’t micromanage. Trust that you have put together a strong team. By giving them some freedom to do their work, you’ll show your staff you have faith in their abilities and competencies.

Promote a positive work culture. Recognize the efforts of your team, and applaud jobs well done. Show your staff you appreciate the time they put into their work, and that the organization couldn’t succeed without them.

Hear more from Howard Lupert on the Healthcare Angels podcast of The Good Works Show at http://goodwillng.org/goodworks.

Leadership Tip from Chelsea Manning of Philanthropitch

In her role evaluating worthy organizations for Philanthropitch, Chelsea Manning has worked with nonprofit leaders from all over the country. In addition to funding ideas that are making a difference, the Philanthropitch program loves to support organizations with innovative and forward-thinking leaders. She also looks for a little humility from these leaders.

“Honesty and transparency are what we look for when we are talking to nonprofit leaders—someone who can honestly say ‘We don’t quite know what we are doing in this area, so we know we need help here, but we know we have a really good idea.’”

So as a leader, why are honesty and transparency so important?

1. Honesty and transparency creates trust. Employees want to know they are in the loop, and aren’t being kept in the dark. This trust helps promote a sense of stability in the workplace, and ultimately encourages loyalty among the staff.

2. Teamwork is enhanced. Transparency and honesty allows for leaders and staff members alike to show and discuss their strengths, demonstrating how each can best contribute to the work.

3. Problems are solved more quickly. Lack of honesty and transparency often causes a communication breakdown or barrier. When leaders and staff are encouraged to talk about what they need, they become better able to resolve any issues that arise within a project or the workplace.

4. Creativity thrives. An open and honest workplace lets employees feel supported to do their best work, and allows them to be more engaged.

5. Respect is earned. Honesty and transparency keeps leaders authentic. Employees can respect a boss that can both lead by example, and also be willing to admit that they don’t have all the answers.

Good Works Show Leadership Tip: Find the Right People

 

EM-Foster-QuoteAtlanta-based Amplify 4 Good creates social and organizational change by using rapid problem-solving techniques and by coming up with innovative solutions to challenges. Amplify’s co-founder and Executive Director Joey Womack joined The Good Works Show to talk about the organization and offer some leadership advice to listeners.
“Build a solid team. Hire slowly, fire quickly. Definitely take time to find the right people—people that have the values that you see in your organization, people that are committed to the cause.”

An organization that thrives on efficiency and high-paced work would surely depend on an effective team, but a quality staff is critical for any organization. Here are some steps to creating a strong group.

1. Define your organization’s needs and goals. By identifying the mission of your work, you will be better able to fill it with people who can get the task at hand done.

2. When hiring for a position, meet multiple people. Even if you think you’ve found “the one” in the first interview, sit down with at least a couple more. This will broaden your selection pool and enable you to pick the best person for the job.

3. Throw a curveball. Move the interview mid-conversation. Have another employee come into the room to ask a question. This will allow you to see how the job candidate responds to different situations.

4. Get the opinion of the current team. Have the job candidate talk with a few different members of the staff. Let them get a feel for the potential new employee to evaluate whether or not they would be a good fit.

5. Consider all sides. This person may have the technical experience, but do they come with the passion and the drive? Try to fill your team with people who have a combination of tangible and intangible skills.

Hear more from Womack on the episode podcast.